Catherine van der Meulen was the International Brand Manager for fast fashion brand Supre for over 14 years.

During this time, she learned the ins and outs of an industry with a lot of ethical challenges, from oppressive labor conditions to the widespread use of toxic dyes.

Since parting ways with Supre, Cath has shifted her focus to helping other brands adopt more ethical approaches through her consultancy, THiNK Business Services.

In this episode, we enjoy a wide-ranging discussion about her fashion past, her awakening and the future of the fashion industry globally.



– What instigated Cath’s change in perspective about how business should be done.

– What is meant by ‘conscious capitalism’.

– Why it’s important to align your actions with your values.

– Why her past actions make her feel ‘ill’.

– The toxicity of cottons and dyes.

– The problems with ‘fast fashion’.

– The paradox of fast fashion companies working to become more sustainable.

– How companies can make changes to becomes more ethical.

– The challenge of working in a family business.

– What is meant by ‘conscious business’?

– Examples of sustainable business models.

– Benefits of a ‘B Corp’ assessment.

– The importance of incremental change.

– Suggestions for your Christmas shopping this year.



THiNK Business Services


Cotton On

B Corp Assessment

Keep Cup

The True Cost (Movie)

Erin Brockovich

Tom Organic Cotton Tampons

H&M Sustainability and Recycling

Whole Foods

Patagonia Black Friday Second Hand swap

Unilever’s B Corp transition

Impact Investment Group

Andrew MacLeod: Episode 6 of the Ethical Business Podcast

Ethical Jobs: Episode 11 of the Ethical Business Podcast

Rolfe Larson and the Social Impact App: Episode 20 of the Ethical Business Podcast

Raw to Store

Good on You app

Country Road


Moeloco Flip Flops

Christmas – What is the point of it all?


The show notes for this episode are at:


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