‘Team culture’ is a major buzz-term of 2015, as startups everywhere try to attract the best talent through incentives and gimmickery on a scale unforeseen since the great bubble of the late 1990s.
All over Silicon Valley, free lunches, isolation pods, gym memberships, dog creches and flexible time have become the standard.
But don’t think that just because you can’t compete with Facebook for staff you can’t benefit from developing a strong culture within your business.
In many ways, it’s more important to focus on this with a remote team of contractors, because while they come for the money, they stay for the culture.
Mel and I have been operating our businesses with a large virtual team for the past three years. During this time, we have had over 60 staff members work with us, for periods of time from an hour to eighteen months.
Needless to say, we’ve learned a lot in this time.