So the start up world has been abuzz this month with news of the sudden and, to many, shocking closure of Zirtual – a large and obviously financially unsteady virtual assistant employment platform.
I’m not going to take the time to go into the details of why it shut and why it’s unfair to the workers, the customers or any of that.
There are great articles on the situation here and here, and lots of other places – for those interested.
Needless to say, a few things are obvious from reading about their situation, including that the CEO, Maren Kate Donovan, handled the process about as poorly as any corporate meltdown/change/product launch anybody has ever seen.
To an outsider, it was Zune-worthy. It was the Hindenburg of corporate communications.