James is a social entrepreneur with a very interesting product – fashion bags made from old, discarded cement sacks. You wouldn’t think that is something you could build a business out of, but that’s exactly what James has managed.

In this episode, you’ll hear James’ story of how he started the business, how his ‘family’ in Cambodia work closely with him to develop their unique product and their sustainable program to support school children in developing countries.

IN THIS EPISODE, YOU’LL LEARN:

– How a trip to build a nursery school in South Africa changed his life

– Where his passion for giving school kits came from and why it’s important that they are developed where they’ll be donated

– How James found a family in Cambodia to manufacture his products

– Why Google approached Elephant Branded to supply a conference

– The impact Elephant Branded has had on the community they work in

– Why business is about people for James

– How Elephant Branded uses free and recycled materials

– Why it’s important to James that people buy the bag not just the story

– The difficulties developing scale of production in the communities they work with

– The journey to get Elephant Branded into retailers

– Why word of mouth is the best marketing

– How James deals with imitation and rip offs

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Elephant Branded

Google Young Minds Competition

Thanks for Listening!

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